Pepperjam Network has partnered with call performance marketing specialist RingRevenue to drive increased sales and better ROI for merchants and publishers on Pepperjam Network.

By licensing RingRevenue’s call performance platform, Pepperjam, a GSI Commerce (News - Alert) company and an online performance marketing specialist, will provide its retail, lead generation and search management clients with the performance-based toolset they require to create and manage call-based campaigns.

According to a release, all merchants on the new Pepperjam pay-per-call IVR solutions platform will be able to easily integrate their online campaigns with their call-based campaigns.

The merchants who are setting up campaigns have the option of setting up custom IVR menus, customized call routing preferences, and geo targeting.

They can also manage publisher commissions based on the quality of calls they receive.

“The demand for pay-per-call services is very clear from our merchants and publishers. Our partnership with RingRevenue brings exciting new opportunities to Pepperjam Network,” said Steve Denton, president of GSI Media and Pepperjam. “Many of our clients convert a substantial percentage of their business over the phone and have been looking for ways to increase their sales on this side of the business. This partnership with RingRevenue’s call performance marketing platform makes it easy for our clients to increase their distribution and drive more high-value phone sales through our network. Additionally, our publishers will gain access to more offers and incremental revenue opportunities.”

“Pepperjam has a strong reputation in the market for innovation and commitment to partnership transparency. It has a solid publisher base that specializes in promotional methods like e-mail and search where the inclusion of phone numbers has been shown to improve performance and click-through rates up to 30 percent,” said RingRevenue CEO Jason Spievak. “We look forward to working with the Pepperjam team to grow its pay-per-call program.”