Thomas Hinterleithner specializes in mobile online and dialogue marketing as well as CRM. He studied computer science at the Technical University of Vienna and the University of Cologne with an emphasis in biomechanics and sports. He gained parallel experience working in database development and sales at IBM. After his studies, he was active as key account and sales manager for IKT Suppliers before he became manager with arvato-AZ Direct and a member of the management board of BERTELSMANN Austria in 2000. As Director of Business Development with NeoMedia, Hinterleithner focuses on mobile marketing and the world-wide deployment of mobile barcode ecosystems.