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Webtrends Makes Five Web Analytics Predictions for 2010
(Market Wire Via Acquire Media NewsEdge) PORTLAND, OR -- (MARKET WIRE) -- 12/15/09 --
Webtrends, an
enterprise customer intelligence company, today announced key predictions
for the web analytics industry in 2010.
"As we've seen the web progress to multi-threaded interactions across
multiple domains, the year of 2010 will be one in which web analytics is
re-invented," said Alex Yoder, Webtrends Chief Executive Officer. "In 2010,
we'll see an increase in adoption of digital marketing, optimization, and
real-time analytics, laying the foundation for the consumption and
utilization of data that will give organizations incomparable insight into
their business operations."
Over the past 15 years Webtrends has seen many evolutions in the web
analytics industry. With web analytics remaining top of mind for the
foreseeable future, Webtrends sees much of the focus in analytics over the
next year being devoted to integration, segmentation, along with key
insights in the social and mobile industries. In 2010, Webtrends predicts
the following trends will be realized:
Top 5 Trends for 2010 Across Web Analytics
-- Multivariate testing and site optimization will cross the chasm and
become an imperative for online businesses and marketing departments of any
reasonable size. Next generation solutions will leverage proven
approaches, ease of use, and expert services to enable this transition.
-- 2010 will be the year that integration of online with other enterprise
data will take off. Consumers are demanding that companies they engage
with take into account their cross-channel behavior during interaction and
as we go into 2010, if consumers are not receiving this tailored, informed
interaction, they will find a new company to buy from.
-- Interactive marketing will continue to gain adoption in 2010, as we'll
see email marketing, web analytics, and traditional campaign management
vendors race to become the owners of the "hub" for interactive marketing,
along with optimization and analytics.
-- 2010 will define the principals for social marketing and lay the
foundation for the next decade of marketing. As people recognize that
media is still media, and that social is about behavior, the social
behavior theory will emerge. Social search will heat up among top search
players, thus the nature of SEO will give way to SSO and enterprise social
platforms will hit a tipping point.
-- Mobile applications continued to grow throughout 2009 and will explode in
2010 and 2011. In 2010, Apple will continue to grow as their exclusivity
with AT&T expires next year and Android will accelerate exponentially as
more droid phones will be brought into the market and developers will surge
at the openness of the platform. This will give way to application
analytics that will be generate significant buzz within the web analytics
industry.
About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online
and offline data into understanding. Webtrends delivers the industry's most
recognized search engine marketing, visitor intelligence, and analytics
solutions to enable companies to understand their customers, drive
engagement, and enhance marketing and brand awareness. Thousands of global
organizations, including Microsoft, Reuters, General Mills and Ticketmaster
have chosen Webtrends business solutions and client services expertise to
optimize their customers' online experiences. You can learn more about
Webtrends products and services at www.webtrends.com or call
1.877.932.8736.
Webtrends is a registered trademark of Webtrends Inc. in the United States
and other countries. All other trademarks and registered trademarks are the
properties of their respective owners.
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Media Contact:
Colin Crook
ccrook@vocecomm.com
650-269-5235
@colincrook (twitter)
Webtrends Contact:
Jascha Kaykas-Wolff
jascha.kaykaswolff@Webtrends.com
503-553-2216
@kaykas (twitter)
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