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| [April 19, 2010] |
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SeeWhy Reveals Lessons Learned from Top 10 Converting Websites
ANDOVER, Mass. --(Business Wire)--
SeeWhy,
Inc., the company that boosts website conversion with real-time
remarketing, today announced the availability of "Lessons Learned from
the Top 10 Converting Websites," a free eBook that identifies the 10,
top-converting ecommerce sites and the strategies they use to drive
website conversion. With the top 10 ecommerce sites converting, on
average, roughly 10 times as many visitors into customers as the typical
site - 23 percent vs. 2-3 percent - the research offers valuable insight
into the Internet's most successful conversion practices and the tactics
used by the ecommerce teams behind them. "Lessons
Learned from the Top 10 Converting Websites" is available now as a
free download.
"Most readers will find the report a great surprise because its findings
fly in the face of conventional wisdom," said Charles
Nicholls, founder and chief strategy officer of SeeWhy.
"Conventional wisdom emphasizes SEO and streamlined conversion and
shopping cart processes - reduce the number of steps, offer guest
checkout, and the like - to optimize conversion rate. But the top 10
conversion leaders don't care about one night stands; they want long
term relationships. Still, they convert about 10 times as many visitors
as the average ecommerce site. Their secret, quite simply, is their
focus on long-term relationships with their customers, and that cardinal
rule drives all of their activities."
Lesson Plan of the Top 10
The top 10 converting websites is based on Nielsen data for six months,
ending in November 2009. In order to qualify, a website needed to
achieve a minimum of 5 million unique visitors per month. Conversion is
measured based on the ratio of site visitors to purchasers in a given
session.
As a group, the top 10 have not focused on short checkout processes, and
the majority do not offer guest checkout. In fact, four out of the top
five (and six out of the top 10) force users to create a full account
before a first purchase. Instead, the top 10 have effectively taken a
contrarian approach to conversion that includes the following tenets:
-
A customer is for life, not just a session - The top 10 are
optimized for repeat purchases, not for the first purchase. They make
it easy for returning visitors to purchase. And they drive visitor
numbers via traditional direct marketing (email and catalog).
-
Superior search and selection - The top 10 have invested in
slick merchandising, making their sites easy to browse and pleasurable
to shop - especially for unplanned purcases.
-
Lifetime remarketing - All of the top 10 use remarketing vs. 25
percent of companies in the ecommerce sector. Done well, remarketing
is perceived as good service by customers. As a result,
recommendations, suggestions and relevant content delivered through
email, get very high open - and very low unsubscribe - rates.
Nicholls said, "When we set out to study the top ten converting
websites, we expected to find short shopping cart processes, guest
checkouts, and highly tuned websites focused around getting the sale.
But we didn't. Instead, we found companies focused on lifetime customer
value, seeking to thrill shoppers with a superior experience and to make
it incredibly easy to purchase again. Moreover, we found companies
willing to sacrifice a small proportion of initial sales lost as a
result of their desire to capture user data. Because once captured, they
use details very effectively to remarket to website visitors, driving
highly qualified buyers with intent to their sites."
For information on SeeWhy, visit www.seewhy.com.
For additional perspectives, please visit and subscribe to the SeeWhy
RSS blog feed at http://www.seewhy.com/blog,
and follow SeeWhy on Twitter at @seewhyinc
and Facebook (News - Alert) at http://www.facebook.com/SeeWhyInc.
Resources
SeeWhy eBook, "Lessons Learned from the Top 10 Converting Websites": http://seewhy.com/top-ten-converting-websites.htm
SeeWhy website: http://www.seewhy.com
SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm
SeeWhy blog: http://www.seewhy.com/blog
SeeWhy on Twitter: http://twitter.com/seewhyinc
SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc
SeeWhy resource center: http://www.seewhy.com/resources.htm
About SeeWhy
SeeWhy
is the industry's only real-time shopping cart recovery service to
follow up in real time via email and social networks. SeeWhy's services
(SaaS (News - Alert)) deliver the highest ROI in ecommerce by responding immediately to
shopping cart and web form abandonment with behaviorally triggered
1-to-1, real-time messages.
Powered by a unique "in-memory" event processing engine, the SeeWhy
suite of real-time web analytics is delivered "on-demand." Remarketing
to abandoned visitors using the SeeWhy Conversion
Manager service converts up to 50 percent of visitors that had
abandoned their shopping carts, online forms, applications and
registrations.
SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an
OnMedia 100 company in 2010 and was highlighted as a cool company by
Gartner (News - Alert), Inc. SeeWhy has also been featured in publications such as The
New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated
in 2003 and is headquartered in Andover, MA. More information can be
found at http://www.seewhy.com/.
SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other
trademarks are the property of their respective owners.
Tags: shopping cart abandonment, website conversion, web analytics,
SeeWhy, ecommerce, internet marketing, email remarketing, marketing
software, 1-to-1, social media, email conversion
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