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Casual Male Retail Group Opts for CashStar's Digital Gifting and Incentives Platform
Jun 18, 2010 (Close-Up Media via COMTEX) --
CashStar, the digital gifting and incentives company, has announced that Casual Male Retail Group, Inc., a retailer of big & tall men's apparel and accessories, has selected its platform for the Casual Male XL, Rochester Big and Tall, and B&T Direct brands.
In a release, the Company noted that by leveraging its digital gifting and incentives platform, Casual Male customers now have the ability to email personalized eGift cards that can be redeemed in-store or online at any of the brand's three e-commerce sites.
"We are excited to extend our gift card offering to include personalized eGift cards," said Ric Della Bernarda, Chief Marketing Officer, Casual Male Retail Group. "Along with providing our customers with another gifting option, we are able to leverage CashStar's data management capabilities to grow our customer database, track e-gifting behavior and tailor our marketing efforts accordingly to drive sales and brand loyalty."
With over 450 store locations throughout the world, Casual Male Retail Group recognized the opportunity to grow its substantial e-commerce operations with CashStar's platform by providing shoppers with a convenient way to order and send gift cards anytime, anywhere. With just a few clicks, consumers can personalize gift cards online by selecting a design or uploading their own image, adding a personal message, and selecting the denomination and send date. Cards can be emailed to the recipient immediately or at a specified future date.
"Gift card programs are crucial for any apparel company and Casual Male Retail Group is leading the way in providing the most personal, compelling and convenient gifting experience for its customers," said CashStar CEO David Stone. "As the gift card market continues to shift digitally, we anticipate other apparel retailers following Casual Male's lead by significantly enhancing their current gift card offerings."
CashStar is the digital gifting and incentives company.
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