[August 26, 2010]

The Insurance Marketing Podcast Interviews Charlotte Osborne, Ironshore's Director of Marketing

Charlotte Osborne, Director of Marketing for Ironshore, the four-year old insurance company active in several areas of the property/casualty sector including specialty lines, discusses what it's like to help market a high-energy growth-oriented insurer. Osborne is also a featured speaker at the 2010 Insurance Marketing and Advertising Summit.

Listen to the full interview at: feeds.feedburner.com/insurancemarketing or www.bestdayaudio.com.

In the interview, Osborne discusses her background in marketing and how she came to the insurance industry, including what she's learned about managing the marketing for a fast-moving organization. She will explore the topic as a featured speaker at A.M. Best Company's fifth annual Insurance Marketing andAdvertising Summit, set for November 4, 2010, at the Hyatt Regency Jersey City.

Osborne's session at the IMAS event is titled, "Zero to Sixty in One Marketing Cycle: The Ironshore Story." Topics for discussion include the surprising benefits of starting from scratch; how to find a brand's voice in today's fragmented market; best ways to work with advertising and marketing partners; how to unify the message across markets and industries; pros and cons of working in a nimble, entrepreneurial environment; and how to work with a diverse management team that's hands-on when it comes to marketing and messaging.

The Insurance Marketing and Advertising Summit, an all-day event sponsored by Best's Review magazine, includes presentations on how insurers and related organizations can conduct branding and image campaigns and how marketers can lead the way in communicating about insurance products and services. Learn more and register to attend the summit at www.bestreview.com/imas2010.

Full coverage of the 2010 Insurance Marketing and Advertising Summit will appear in the January 2011 edition of Best's Review.

Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com.

[ Back To Smart Grid Home's Homepage ]