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Novebox Opts for Tvinci Video Platform
Sep 08, 2010 (Close-Up Media via COMTEX) --
Tvinci, a Pay-OTT video platform provider, announced that Novebox has selected the Tvinci video platform to create a subscription/pay-on-demand service for Spanish language MSN portals.
According to a release, the Novebox service, which will be rolled out progressively across Latin America and the Hispanic market in the U.S over the next 5 months, will feature content related to Latin series and films from across Latin America. New primetime programs will be streamed online before they are broadcast on TV.
"The combination of the highly popular content we're gathering, MSN's infrastructure and traffic and Tvinci's technology will help us provide a tangible value proposition to viewers," said Ehud Levi, CEO, Novebox. "Tvinci offers Novebox and MSN a comprehensive solution that allows us to examine multiple creative business models and provide our viewers with personalized content offerings across multiple devices."
Tvinci's MediaHub and MediaStore have been deployed by Novebox to manage video assets, business rules for subscriptions and ads, user experience and video players. MediaStore is an environment in which the content, business model and payment method offered fit the interests and consumption habits of the viewer, thereby maximizing sales of content, the Company noted. It operates in full synchronization with the MediaHub, providing media companies, pay-TV and multi-play operators a complete solution for serving users pay-content to internet devices.
"This deployment represents a major landmark, as we believe Novebox at MSN could become one of the leading online destinations for consumption of Latin TV content," said Ofer Shayo, CEO, Tvinci. "Tvinci and Novebox share a similar vision, in which delivery of premium content over-the-top offers true added value to viewers, and can therefore be profitable. Making programs available online before broadcast TV enables OTT to become an even more attractive proposition. We're pleased to work with Novebox to provide an exciting experience for viewers that makes online video consumption a more personalized, relevant and engaging service."
Novebox is a digital platform for video content in Spanish for users around the world.
More information:
http://latino.msn.novebox.com/
www.tvinci.com
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