[September 09, 2010]

AOL Covers New York's Fall Fashion Week - Uptown, Downtown and on the Web

As fashion week kicks off in New York City this week, AOL (News - Alert) brings a new depth of coverage to both its online audience and New York City pedestrians with an exciting array of programs involving Mercedes Benz Fashion Week at Lincoln Center, live streaming of the designer shows and events at MAC & Milk, and a brand new collaboration with the Meatpacking District Initiative.

"This week in New York is a celebration of the most creative people in fashion and AOL is delighted to be bringing the excitement and energy of Fashion Week as well as exclusive access to the world's leading designers showcased this week in New York to a broader global audience," said Maureen Sullivan, AOL's SVP of Brand and Marketing. Diane Davis, Editorial Director of StyleList.com added: "The depth of our coverage on StyleList.com will bring the excitement of the new fashions to real women everywhere, with real advice on how to make the latest looks work for them."

Mercedes-Benz Fashion Week: AOL is an official sponsor of the inaugural launch of Mercedes-Benz Fashion Week at Lincoln Center. From September 9-16, thousands of fashion industry professionals will gather to see 87 of the world's most established and up-and-coming designers present their Spring/Summer 2011 Collections. AOL's StyleList.com gave the world the first look at the new venue at Lincoln Center this year on September 8th, a day prior to being open to invited guests for desiner shows. AOL will also be the official sponsor of the Media Lounge, a popular outpost for members of the media to file stories, update their blogs from the site's video-blog booth or take a break between shows. In the backstage area, StyleList will conduct interviews with fashion influencers, designers, models, make-up artists and the people behind the scenes who make it all happen. The website will also feature exclusive footage, both front row and back-stage. Plus, StyleList.com is sending one lucky sweepstakes winner to experience all the action first-hand.

MAC & Milk: AOL will also be the official partner of the first ever MAC & Milk video stream, broadcasting from Thursday, September 9 through Thursday, September 16. Live coverage will stream on StyleList.com and MAC & Milk's site milkmade.com, featuring over 15 shows and 21 presentations from up-and-coming designers. AOL's video coverage will be available for delayed use on each designer's website and on the MAC Facebook (News - Alert) page.

Public Viewing Outside The Standard, New York: In partnership with MAC & Milk, The Standard, New York and the Meatpacking District Initiative, AOL will bring MAC & Milk fashion shows and presentations to an outdoor screen placed in the courtyard of The Standard, New York at 13th and Washington. This first-ever initiative celebrates the Meatpacking District as a hub of activity and creativity in NYC's fashion world - home to a range of designer showrooms and retail store fronts. For 24 hours each day, September 9^th-17th, the screen will be programmed with highlights from the previous day's shows.

About StyleList

AOL's beauty and style website, StyleList.com, http://www.stylelist.com, is the #1 stand-alone fashion and beauty site.* Its focus is on real women and how they can learn to best enhance their own style. (*August comScore (News - Alert))

About AOL Inc.

AOL Inc. (NYSE: AOL) is a leading global web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

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