[November 21, 2012]

Duracell Powers Holiday Smiles for Children in Need This Season with Toys for Tots

Duracell is bringing holiday cheer to families by partnering with Toys for Tots and committing to powering up to 500,000 smiles through its Power Holiday Smiles program. The program offers consumers the chance to win the hottest holiday toys and gifts through an exclusive sweepstakes on Duracell's Facebook (News - Alert) page (Facebook.com/Duracell), while also allowing them to give back to children in need. For every sweepstakes entry received on its Facebook page, Duracell will donate a battery to Toys for Tots.

Actress Lucy Hale kicks off the Duracell Power Holiday Smiles program to benefit Toys for Tots by making a surprise visit with battery-operated toys for students at P.S. 64 Tuesday, November 20, 2012 in New York. The program aims to power 500,000 smiles for families in need with the help of consumers. Visit Facebook.com/Duracell.com. (Photo: Business Wire)

"For any child, there is nothing more disappointing than opening up a toy and finding that there are no batteries to power it," said Volker Kuhn, general manager for Duracell North America. "We're proud to play a crucial role in those special gift giving moments for families in need, while giving consumers the chance to access the most popular toys and gifts."

The Power Holiday Smiles Facebook sweepstakes, which starts on Thanksgiving Day, Nov. 22 and runs through Dec. 20, will feature a giveaway for every hour of the day. Hundreds of toys and gifts such as FURBY from Hasbro® Inc.; LeapFrog Tag Junior Reading System and Microsoft's (News - Alert) Xbox 360®250GB Holiday Bundle will be accessible for consumers to win.

To help kick-off the program, Duracell also partnered with ABC Family's "Pretty Little Liars" star and singer, Lucy Hale, who spent a day yesterday with Duracell in New York City and surprised kids with holiday cheer and Hasbro battery-operated gifts at P.S. 64, an elementary school located in a low-income community in the Lower East Side that recently recovered from loss of power and heat as a result of Hurricane Sandy. "The holiday sason is such an important time to help those less fortunate. I'm excited to support Duracell's campaign to power as many smiles as possible through this initiative to give back to kids in need," said Hale.

"Toys for Tots is excited to partner with Duracell to help power our toys because we know that the small act of receiving a toy for a child is a magical and important experience," said Bill Grein, Vice President of the Marine Toys for Tots Foundation. "That's why having a toy that's ready to go with batteries you can trust like Duracell can be so crucial in helping ensure a child's holiday joy."

The program launch is also marked with a new national TV and broadband spot featuring Hasbro and Toys for Tots. Duracell and Hasbro have come together to donate thousands of Hasbro toys, including favorites from the popular FURBY, FURREAL FRIENDS and PLAYSKOOL brands, all powered by Duracell batteries to Toys for Tots.

For more information on Duracell's Power Holiday Smiles program and to enter the sweepstakes visit: Facebook.com/Duracell.

About Duracell

Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in lighting, renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information, follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Toys for Tots

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Their gifts offer these children recognition and a positive memory they will cherish for a lifetime. Many of the gifts they provide, such as books, games and sports equipment, make a significant contribution to the educational, social and physical development of these children. In 2011, Marines distributed gifts to 7.2 million children in 729 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, including Duracell. For more information, visit www.toysfortots.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121121005192/en/

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