Informatica introduces PowerCenter big data edition
Nov 23, 2012 (Datamonitor via COMTEX) --
Informatica Corporation, a provider of data integration software, has introduced Informatica PowerCenter big data edition.
It is an innovation for enterprises augmenting traditional transactional data with social, mobile, cloud and machine data at high velocity, volume and variety. By leveraging new analytical platforms such as Hadoop, only PowerCenter Big Data Edition works both with emerging technologies and traditional data management infrastructure to unlock the value of big data while lowering big data costs and risks, the company said.
According to the company, the PowerCenter Big Data Edition provides a no-coding environment to allow organizations to lower costs of big data projects involving new technologies like Hadoop through, high-speed data ingestion and extraction, no-code development environment, virtual data machine, and near-universal data access and comprehensive extract, transform and load (ETL) on Hadoop.
"PowerCenter Big Data Edition provides customers with a proven path of innovation, built on Informatica's established GUI-based development environment and long-standing data integration leadership," said James Markarian, executive vice president and chief technology officer, Informatica.
"Early Hadoop adopters are beginning to recognize the challenges due to a lack of interoperability with traditional computing and data management infrastructure and the lower productivity and lack of available skills of yet another programming language. PowerCenter Big Data Edition addresses both these challenges: near-universal connectivity and no-coding development. Simply put, our value proposition for Big Data and Hadoop is to allow you to do more with your existing skills and infrastructure while safely adopting new technologies such as Hadoop."
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