|[November 28, 2012]
Intel and W Hotels Announce Premiere of 'Four Stories,' a Short Film Series with Roman Coppola and The Directors Bureau
NEW YORK & LONDON & SANTA CLARA, Calif. --(Business Wire)--
As part of the Ultrabook™ Experience program, Intel (News - Alert) Corporation and W
Hotels (NYSE: HOT) today announced the global premiere of the winning
films from "Four
Stories," an innovative short film series judged by a panel
of judges, including Roman Coppola and produced by The Directors Bureau.
The films debut tonight at a private screening at W London - Leicester
Square, followed by a premiere at W Los Angeles - Westwood on Dec. 4 and
a premiere at W Hong Kong on Dec. 14. The films can be viewed at: www.youtube.com/fourstories.
Intel and W Hotels embarked upon "Four Stories" to support rising
visionaries in filmmaking and showcase their work to a global audience.
The four winning scripts, inspired by the intense energy of the global
jet-setter and the mobility of the Intel Ultrabook, were chosen from
nearly 1,000 submissions from aspiring filmmakers around the world and
developed into 10-minute short films. Roman Coppola and his production
company, The Directors Bureau, matched the four winning scripts with
some of today's most talented young directors and actors to bring the
screenwriters' visions to life. The resulting four original screenplays
were filmed on location at W Hotels across the globe including W
Washington D.C., W Doha Hotel & Residences, W Retreat & Spa Maldives,
and W Mexico City, and feature the Intel-inspired Ultrabook.
Intel is collaborating with innovators in travel, film, business,
fashion and design to highlight amazing computing experiences created by
the Ultrabook. Through the Four Stories collaboration with W Hotels,
Intel is supporting and inspiring the next generation of artists and
visionaries," said Johan Jervoe, Intel's vice president and director of
Partner Marketing. "Each of the Four Stories films showcased the sleek
mobility of the Ultrabook as inspiration for innovative filmmaking and
storytelling, further merging creative art with technology."
Four Stories judge and executive producer Roman Coppola co-wrote
and directed a fifth short film, "Die Again, Undead One," an
intergalactic vampire tale, starring Jason Schwartzman and Margarita
Kallas, which was shot on location at W Hollywood.
"Four Stories is about encouraging emerging talent in filmmaking," said
Roman Coppola. "This collaboration supports a new generation of
screenwriters, actors and directors showcase their work on a global
"As a global design powerhouse, W Hotels continues to identify and
support rising visionaries in design, music, fashion and film," added
Paul James, Global Brand Leader, St. Regis Hotels & Resorts, The Luxury
Collection & W Hotels Worldwide. "Through our partnership with Intel,
Four Stories seeks to celebrate the modern day jetsetter, the type of
traveler who frequents W Hotels, while showcasing some of W's most
glamorous award-winning properties around the globe."
After careful review from a panel of judges that included Coppola and
other prominent industry leaders, the winning honors were awarded to:
Amy Jacobowitz from Los Angeles, whose screenplay was developed into "Modern/Love,"
filmed at W Doha with director Lee Toland Krieger and actors
Robert Schwartzman and Naomi Scott.
Ben Saveg from Brooklyn, N.Y., whose screenplay was developed into "¡El
Tonto!" filmed at W Mexico City with director Lake Bell and
actor Kyle Mooney.
Adam Blampied from London, whose screenplay was developed into "Eugene"
filmed at W Washington D.C. with director Spencer Susser and
actors Michael Govier and Karolina Wydra.
Kahlil Joseph from Los Angeles, who wrote and directed "The Mirror
Between Us," filmed at W Retreat & Spa Maldives with actors Nicole
Beharie and Dan'ee Doty.
The "Four Stories" competition, launched globally in August, invited
aspiring filmmakers to submit scripts with two criteria: films must be
set at a W Hotel and feature the Intel-Inspired Ultrabook as a central
plot component. Coppola, along with a panel of industry leaders,
including actress Chloe Sevigny, actor Michael Pitt, actor PJ Ransone, W
Hotels Global Music Director Michelangelo L'Acqua, Intel Chief Marketing
Officer Deborah Conrad, VICE Executive Producer and Creative Director
Eddy Moretti, screenwriter Jeff Baena, Vimeo (News - Alert) Vice President of Creative
Development Blake Whitman, and VICE Executive Creative Director Danny
Gabai selected the winning scripts.
As part of the overall collaboration between Intel and W Hotels
Worldwide, high-impact Ultrabook design installations by New York-based
architects Gage/Clemenceau are being unveiled at W Hong Kong, W London -
Leicester Square, W New York, W Paris - Opéra, W San Francisco and W
Singapore, allowing both W guests and local residents to interact with
the Ultrabook's innovative technology. Additionally, Ultrabook devices
have been integrated in the "Whatever/Wherever" concierge experience at
select W Hotels worldwide, further demonstrating the collaboration
between technology and design to create impactful and beautiful
About the Ultrabook Experience
The Ultrabook Experience is an initiative from Intel that
features collaborations with innovative brands, emerging and established
artists, designers and entertainers that use the Intel-inspired
Ultrabook devices to do extraordinary things. The Ultrabook Experience
has unveiled collaborations with innovators in travel, film, business
and design that are using Ultrabook devices to rethink what's possible.
About the Intel-Inspired Ultrabook
Intel, the maker of the PC's brain, has fueled the emergence of
go-everywhere technology. Today's Ultrabook devices are ideal for people
who want to create, consume and share information safely with a mobile
device that is sleek and stylish, wakes in a flash and paired with
performance and long battery life. The latest generation of Ultrabook
devices feature the addition of touch- and voice-based capabilities in
traditional (clamshell) and new convertible designs.
Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world's computing devices. Additional information
about Intel is available at newsroom.intel.com and blogs.intel.com.
About Roman Coppola and the Directors Bureau
Roman Coppola is a critically acclaimed director, screenwriter, producer
and music video creator. In 2012, Coppola co-wrote Moonrise Kingdom,
his second collaboration with director Wes Anderson (the 2007 film The
Darjeeling Limited was the first). As a director, Coppola has worked
with Arctic Monkeys, Daft Punk, Phoenix, The Strokes, Ween and other
bands to produce timeless music videos. He is currently in post-
production on his second feature as director, A Glimpse Inside the
Mind of Charles Swan III, a comedy starring Bill Murray, Charlie
Sheen and Jason Schwartzman.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry
innovator with 43 hotels and retreats, including 14 W-branded
residences, in the most vibrant cities and exotic destinations around
the world. Inspiring, iconic, innovative and influential, W Hotels
provides the ultimate in insider access, offering a unique mix of
cutting-edge design and passions around fashion, music and
entertainment. W Hotels offers a holistic lifestyle experience that is
integrated into the brand's sensibility through contemporary restaurant
concepts, glamorous entertainment experiences, stylish retail concepts,
signature spas and inspiring residences. With more than 13 years of
proven success, W Hotels is on track to reach more than 60 hotels by the
end of 2015. W Hotels have been announced for Guangzhou, Milan,
Shanghai, Singapore, Abu Dhabi, Bangkok, Athens - Astir Palace, Muscat,
Mumbai, and Santa Fe, Mexico, while upcoming W Retreats include Verbier
and Mexico's Riviera Maya. For more information, visit www.whotels.com.
To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.
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