|[November 29, 2012]
TXU Energy Shows Why It Helps Customers Use Less Electricity
DALLAS --(Business Wire)--
Why would a company help you use less of what it sells That's the
Energy frames in a
new two-minute film. It shows how the company helps customers
control their electricity usage and save money via the devices they
already use day to day. It also shows the positive experiences this
The film features some of TXU Energy's digital energy savings solutions
as seen through the eyes of a young customer who uses them via her
tablet computer while she's in a coffee shop. It shares what this young
woman is thinking as she finds ways to use less electricity at home so
she can save money.
As the story opens, the woman learns she may exceed her own electricity
budget thanks to a free alert from TXU Energy. She ponders why the
electricity company would help her use less of what it sells as a waiter
refills her coffee mug. Then, the film demonstrates why, showing how
empowering her to control her electricity usage and save herself money
creates a bond between her and the company.
"When people ask us why we help our customers conserve," said Michael
Grasso, chief marketing officer, TXU Energy, "the answer is simple: It's
about delivering long term value, one day at a time. We know our
customers care about controlling their electricity costs, so we give
them control through tech tools that fit their lifestyles and make that
easy to do. It's one of the ways we're working hard to earn - and keep -
their business for today and years to come."
In the film, the customer starts and completes several energy saving
activities while she's at the coffee shop, using either her tablet
computer or smartphone to access:
Energy's budget alerts, which are free for any TXU Energy customer
with a smart meter. After opting in to service, you receive email
alerts if your usage at home could cause you to spend more than the
budget threshold you set.
Energy MyEnergy Dashboard SM, which shows you your
whole home's electricity usage and cost by month, day and even hour if
you have a smart meter. The dashboard also provides a forecast of your
estimated usage and upcoming bill and an estimate of how your
consumption compares with homes like yours in your ZIP code.
iThermostat, an energy savings solution from TXU Energy, is a
programmable thermostat that makes it easy to access, change or set
indoor temperatures while you're at home or away via a Web-enabled PC,
tablet computer or smartphone.
Personal Energy Advisor offers personalized do-it-yourself
tips and how-to videos that can help you avoid wasting energy via air
leaks, insufficient insulation, water heater settings, HVAC
inefficiency and more.
Energy iPhone® app allows you to check and pay your
electricity bills, control your home temperature settings via the
Brighten iThermostat, access key features of the TXU Energy MyEnergy
Dashboard and more. Customers using Android (News - Alert)™ smartphones also have
access to the same features via the company's Android app. Both apps
can be downloaded for free. The company's iPhone app is available via
the App Store, and the Android app is available via Google (News - Alert) Play and
the Amazon Appstore.
The customer in the new film is in good company when it comes to
engaging with TXU Energy via the tech tools she uses on screen. Since
the beginning of 2011, TXU Energy customers have visited the energy
savings solutions over a million times as the company's mobile traffic
has more than doubled and continues to grow.
The short film is available online at txu.com/empowered.
iPhone is a registered trademark of Apple (News - Alert) Inc. Android is a trademark of
About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider,
powering the lives of more Texans than any other retailer. TXU Energy
offers a variety of innovative products and solutions, allowing both its
residential and business customers to choose options that best meet
their needs, including exceptional customer service, competitively
priced electricity service plans, innovative energy efficiency options,
renewable energy programs and other electricity-related products and
services. Visit txu.com for more information about TXU Energy. REP
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