|[December 03, 2012]
Keynote Speakers for PSoC® World Virtual Conference Include Cypress President and CEO, T.J. Rodgers, and Senior Executives from Arrow Electronics and ARM
SAN JOSE, Calif. --(Business Wire)--
Cypress Semiconductor Corp. (News - Alert) (NASDAQ: CY), today announced the keynote
speeches that will be presented at the upcoming PSoC® World
international virtual embedded design conference on December 12 and 13.
The speakers at the event include:
T.J. Rodgers, President and CEO of Cypress
Greg Provenzano, Vice President of Global Engineering, and Rachel
Black, Corporate Supplier Manager, for Arrow Electronics (News - Alert)
Tom Lantzsch, Executive Vice President of Strategy for ARM
More information on the free event is available at www.cypress.com/go/sneakpeek,
and registration is available at www.PSoCWorld.com.
Rodgers has brought a focus on analytics and operational efficiency to
his Clos De La Tech winery in California's Santa Cruz Mountains. This
led him to implement PSoC-based wireless sensing and control technology
that eventually expanded to the University of California at Davis, a
world-renowned leader in winemaking and viticulture. This keynote will
look at the unique design problems posed byimplementing the technology
at UC Davis' 12,000-square-foot Mondavi Center, which contains more than
150 wine fermenters.
In Arrow's keynote address, Provenzano and Black will examine embedded
application development and the advances in distributed sensing,
connectivity and mixed signal integration. Customers and embedded
designs supported by Arrow's engineering service center will be
featured, showcasing Arrow's sophisticated ecosystem for board design,
software integration, certification and manufacturing.
"PSoC World is a unique venue with embedded designers from around the
globe in one virtual setting," said Provenzano. "Arrow is excited to
deliver this keynote, which we feel will resonate well with the
ARM's (News - Alert) Lantzsch will examine how innovation throughout the ARM
partnership has resulted in an explosion of smart MCUs and embedded
systems coming to life in the power-efficiency revolution. The massive
growth in global energy consumption is creating opportunities for 'smart
energy' innovation throughout the ARM partnership in three key areas:
the smart grid, smart meters and, lastly, the connected appliances and
systems (including sensors) - that are so important for the Internet of
Things. This keynote will track the growth of the ARM ecosystem and
examine how, together, the partnership can continue to address the
energy efficiency challenges and opportunities that lie ahead.
"PSoC World is a great environment to discuss the global energy
challenges facing designers of embedded systems," said Lantzsch. "We
expect a lively response to this topic from designers of many different
kinds of products around the world."
Cypress delivers high-performance, mixed-signal, programmable solutions
that provide customers with rapid time-to-market and exceptional system
value. Cypress offerings include the flagship PSoC 1, PSoC 3, and PSoC 5
programmable system-on-chip families and derivatives, CapSense®
touch sensing and TrueTouch® solutions for touchscreens.
Cypress is the world leader in USB controllers, including the
high-performance West Bridge® solution that enhances
connectivity and performance in multimedia handsets, PCs, and tablets.
Cypress is also the world leader in SRAM memories. Cypress serves
numerous markets including consumer, mobile handsets, computation, data
communications, automotive, industrial, and military. Cypress trades on
the NASDAQ Global Select Market under the ticker symbol CY. Visit
Cypress online at www.cypress.com.
Cypress, the Cypress logo, PSoC, CapSense, TrueTouch and West Bridge are
registered trademarks of Cypress Semiconductor Corp. All other
trademarks are the property of their respective owners.
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