|[December 04, 2012]
Avid Transforms the Media Production Workflow with Interplay Central
BURLINGTON, Mass. --(Business Wire)--
AVID) today announced the availability of Interplay®
Central 1.3, the only user interface on the market that extends the
media production environment through Web-based and mobile devices.
Created to simplify media production, installation and maintenance, the
latest version of Interplay Central delivers dramatically improved
accessibility for media professionals to create, edit, distribute, and
Whether creating news packages, logging reality TV footage, or editing
and sending video for review and approval, users save several steps with
a single browser-based view. Depending on an organization's system size
and upgrade intervals, Interplay Central can provide significant
reduction in both implementation time and cost.
Interplay Central 1.3 is suitable for many users within media
Producers: Search and browse media, create shot lists and
notes, review and annotate edits.
Ingest operators and loggers: Rapidly select and tag (News - Alert) media by
creating markers and subclips for easy searching and speedier editing.
News directors and producers: Use an iPad to browse rundowns,
edit scripts, and review video.
Journalists: Create complete packages on their laptop with
video, audio, and scripts; break stories from the field with iPad,
iPhone and BlackBerry (News - Alert); and, replace printed scripts with iPad
Management and operations: Reduce costs with a single,
lightweight low-maintenance user interface that works across for
multiple applications, streamlines workflows, and increases
"We need access to tools that let us maintain a competitive advantage by
quickly producing and publishing complete, high-quality stories," said
Dany Harrison, General Manager, Production, French Services for
CBC/Radio-Canada. "With Interplay Central 1.3, journalists working from
multiple offices can now access and view material simultaneously. In
addition, we no longer need to deploy a dedicated client because
Interplay Central 1.3 uses a standard browser, reducing the risk of
conflicts with other software installed on the journalist's PC."
Additionally, Interplay Central 1.3 now suppors the Interplay
Production asset management systems and new tools for a broad range of
television entertainment and sports production tasks. It also has
important incremental capabilities for news journalists and
iNEWS-connected newsroom staff. Interplay Central can be used with
Interplay Production and iNEWS®, together or separately.
Specific features include:
New sequence pane with a horizontal editing timeline to create
shotlists or basic sequences.
Expanded collaboration tools for searching, browsing, and
transferring media between multiple workgroups and sharing links to
provide direct access to media.
Create, view, export, and delete text markers and subclip video or
live feeds, allowing easy search and retrieval of relevant
DNxHD 85/100 format support for sports workflows.
Single search across iNEWS stories and Interplay media,
including date and time search criteria.
Enhanced field journalist capabilities with native apps for iOS
devices that let reporters create, browse, and edit iNEWS stories and
review Interplay video sequences from wherever they are working.
"Media creation and consumption are becoming increasingly mobile, and
our broadcast customers need to have easy access to content and finish
stories faster, wherever they may be," said Dana Ruzicka, VP Segment and
Product Marketing, Avid. "Interplay Central 1.3 sets a new standard for
productivity, with a fresh set of tools designed for the way
broadcasters want to work. This type of open, collaborative, and mobile
workflow helps improve their productivity, agility, and operational
Interplay Central 1.3 is delivered and supported by seasoned teams of
Avid Customer Success and Professional Services specialists who provide
a complete range of consultative design, implementation, training
services, and responsive support options.
Pricing & Availability
Interplay Central 1.3 is available immediately. Pricing starts at $2,000
(USD) for a Base Client and $25,000 for an Advance Client 5-pack. For
more information including a detailed list of features and
functionality, go to http://www.avid.com/US/products/Avid-Interplay-Central.
Avid creates the digital audio and video technology used to make the
most listened to, most watched and most loved media in the world - from
the most prestigious and award-winning feature films, music recordings,
television shows, to live concert tours and news broadcasts. Some of
Avid's most influential and pioneering solutions include Media
Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System
5. For more information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook,
or subscribe to Avid
© 2012 Avid Technology, Inc. All rights reserved. Product features,
specifications, system requirements and availability are subject to
change without notice. All prices are USMSRP for the U.S. and Canada
only and are subject to change without notice. Contact your local Avid
office or reseller for prices outside the U.S. and Canada. Avid, the
Avid logo, Media Composer, Pro Tools, ISIS, Sibelius, Interplay, and
iNEWS are trademarks or registered trademarks of Avid Technology, Inc.
or its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid products. All
other trademarks are the property of their respective owners.
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