Roambi Customer Survey: Big-Data Analysis Is Top Investment Priority for 2013 as Half of Key Business Data Goes to Waste
SAN DIEGO, CA, Dec 18, 2012 (MARKETWIRE via COMTEX) --
Once the mainstays of business presentations, traditional pie charts
and spreadsheets now elicit yawns in comparison with newly
interactive graphics on iPads and iPhones, according to a customer
survey by Roambi, the leading provider of mobile business apps.
Unveiled today, the survey found that 81.1 percent of respondents
said interactive graphics are their most useful tool for presenting
and understanding business data.
A majority of respondents (67.7 percent) ranked big data and business
intelligence as technology investment priorities for 2013, followed
by mobile hardware (46.9 percent) and security (35.4 percent). On
average, respondents estimated they review and derive value from less
than half of their company's key business data.
Roambi, a stunning business app that redesigns the way the world
interacts with data, engages business audiences through graphical and
magazine-style reports that can be adapted on the go for new insights
or impromptu presentations. Designed from the ground up for the
mobile environment, Roambi puts the pulse of a community or business
in the palm of a decision-maker's hand and helps them make critical
business decisions -- anytime, anywhere.
Additional survey findings:
Business intelligence apps beat CRM
-- Business intelligence apps are second only to email as the most
important mobile tool, according to 43 percent of respondents.
-- CRM tools and social media were ranked third and fourth.
iPads and iPhones closing in on laptops
-- 40 percent ranked the laptop as top productivity booster, but iPad and
iPhone closely followed with 30 percent and 26.5 percent,
-- Desktop PCs came in fourth, followed by coffee and having a meeting
Alunchtime drink less harmful than a slide presentation
-- Meetings are rated most harmful to productivity, followed closely by
sitting through slide and spreadsheet presentations.
-- Office chitchat, social media browsing and multitasking also rated
more harmful than having one alcoholic drink at lunch.
2012 shapes up as the year of mobile work
-- 40 percent of respondents estimated that more than half their business
takes place outside the office thanks to laptops and mobile devices.
-- 76.6 percent expect to work remotely during the holiday season.
-- 15.7 percent present data in restaurants; 11.1 percent, in airplanes;
and 6.5 percent each in bars, golf courses and other locations.
The survey caps a year in which Roambi grew its customer base to more
than 100,000 business and professionals, gaining significant traction
in the enterprise with 20 percent of Fortune 50 companies relying on
Roambi for data visualization. In addition, Roambi partnered with the
government of South Africa to publish interactive displays of new
census data to help policymakers make better-informed decisions for
decades to come and recently released new features and enhancements
to both the Roambi Analytics Layers and Cardex views.
"The results of this survey further confirm to us that a more
consumer-like and design-driven approach to business intelligence is
becoming increasingly important when it comes to interacting with key
business data," said Santiago Becerra, CEO, Roambi. "Dexterity, grace
and ease-of-use are replacing struggle as Roambi customers find
themselves able to visualize and mine data in more meaningful and
The Roambi Analytics and Flow Apps, available in 11 languages, are
available for free from the App Store on iPhone, iPad and iPad mini
at http://www.roambi.com/getroambi and
Roambi is the stunning business app that redesigns the
way the world interacts with data. Built on the belief that mobile
changes everything, Roambi delivers the most engaging, interactive
information to anyone -- anytime, anywhere. Through constant
innovation and relentless focus on user experience, Roambi transforms
data to illuminate important issues and deliver key insights. People
throughout the Global 500 and SMBs rely on Roambi to meet objectives
and influence better decisions. Roambi connects you with the
information that matters, putting the pulse of your business in the
palm of your hand. The Roambi Analytics and Flow Apps are available
for free from the App Store on iPhone, iPad and iPad mini at
http://www.roambi.com/getroambiflow. For more information, visit
www.roambi.com and follow us on Twitter and LinkedIn.
VP of Communications, Roambi
Email: Email Contact
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