[January 03, 2013]

WiserTogether, Inc. Announces a Strategic Investment by Blue Heron Capital

WiserTogether, Inc. announced a strategic investment by Blue Heron Capital. Washington, DC based, WiserTogether, Inc. is one of the fastest growing companies in healthcare IT and helps users evaluate and select effective treatment/care options for their health condition. The company offers a highly personalized, data-driven decision support tool for users to understand their options and engage with their physicians about treatments that best meet their personal, financial, and medical needs.

WiserTogether addresses a critical need in the marketplace. For patients, health decision-making is stressful, highly personal, and extremely challenging. Anyone who has faced a health choice either for themselves or for someone in their care knows how hard and unsatisfying the process can be. Current services and tools that support patient decisions fail to meet evolving patient needs and are struggling to scale due to legacy infrastructure and model limitations. As forces unleashed by ever-increasing healthcare costs and Affordable Care Act take hold, patients are expected to play a crucial role in determining how care is accessed, used and experienced. Demand for such services is expected to increase 15-fold across the next five years and patient decisions will impact $350 billion annually, involving every player in healthcare - employers, insurance carriers, and providers.

WiserTogether's award-winning platform - Wiser Health - has been built from the ground up to address these needs. The company's unique data on peer-patient and doctor decisions, its engaging decision support framework, its industry-leadin technology infrastructure, and its tier 1 partnerships have helped the company establish a unique leadership position in the marketplace. The company sells its highly-scalable treatment selection and shared decision support platform to self-insured employers, carriers, and other health care payers who in turn provide the product to their employees and covered plan members. Today, WiserTogether's products reach 1.5 million people across the United States.

WiserTogether partnered with Blue Heron Capital due to its deep expertise in the healthcare space. Key Blue Heron investors include Tom Byrd, formerly the President of Anthem (VA) and Mike Frazier, formerly the CEO of Genworth. Other investors include past CEOs and Board members of renowned healthcare institutions. "We are thrilled to be working with Blue Heron Capital. Tom Byrd and the other investors are on the cutting edge of the changing healthcare landscape and their operational expertise and networks are helping us as we scale our rapidly growing business," said Shub Debgupta, CEO and Founder of WiserTogether. "WiserTogether is a remarkable company with a unique, value-added product that is helping to improve the care process and health outcomes. I am excited to work with such an innovative and high quality team," said Tom Byrd with Blue Heron Capital.

About WiserTogether, Inc.

WiserTogether, Inc., helps patients choose the right care at the right time. It offers an innovative, web- and mobile-based treatment selection & shared decision support platform that helps patients make evidence-based, cost effective treatment decisions across musculoskeletal, cardiovascular, mental health, diabetes, pregnancy and respiratory illnesses. Patients using WiserTogether's platform achieve better health outcomes through more effective treatment decisions saving payers money. Today, more than 1.5 million people have access to the WiserTogether's platform at Fortune 1000 employers and Health Plans in the USA. To learn more, please visit www.wisertogether.com.

About Blue Heron Capital

Blue Heron Capital is an innovative alternative investment group representing a proprietary network of executives, entrepreneurs, high net worth individuals and family offices. We focus on investing in growth equity and lower market buyout opportunities. Blue Heron only invests in companies where someone from our network adds real and relevant value. Once committed to a deal, our value-added lead investor represents our firm as a board member to help drive company growth. Our commitment is to build fruitful and sustainable partnerships between management and our investor network. To learn more, please visit www.blueheroncap.com.

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