|[January 14, 2013]
Fresh Juice Global Acquires Videro, North America
EL SEGUNDO, Calif. --(Business Wire)--
Fresh Juice Global (FJG), the 8-month-old, multi-sensory, immersive
experience provider, has just purchased Videro North America, giving FJG
the exclusive rights to distribute/license the brand experience platform
and software to all North American-based companies, according to Neal
Lassila, President & CEO, Fresh Juice Global.
"FJG opened its doors in May 2012 to serve a
retail/hospitality/restaurant marketplace that was eagerly seeking new
and more effective ways to engage its customers. Our team of
storytellers, technicians and magic-makers, in turn, were working with
various platforms, many of which did not fully support our inventive,
future-looking concepts," commented Lassila.
"We've worked with Videro on some of our early projects, and soon
realized the sheer power and versatility of their software. To us, it
became a natural progression to make Videro and its enterprise level,
quality software part of the Fresh Juice Global family," he concluded.
The cloud-based software developed by Videro allows audio, video and
live web content to control and distribute media show controls, sound
systems and environmental settngs. Videro drives compelling visuals,
intuitive design and interactive connectivity in a system that
synchronizes and synthesizes devices in real time.
"I am very excited about our partnership with Fresh Juice Global. The
combination of Videro technology and Fresh Juice Global creativity is
exactly what the retail and hospitality market has been waiting for,"
said Johannes Büld, Founder & CEO, Videro.
Fresh Juice Global is a fully integrated provider of brand
experiences for interiors and exteriors of retail, hotel and restaurant
venues. From the creative to the operational side of messaging delivery,
FJG is unique in its approach and extensive resources. For additional
information visit www.freshjuiceglobal.com.
Videro is a Software-as-a-Service (SaaS (News - Alert)) platform that changes
the world of Brand Experience. The platform enables clients to control
interactive content, paint the digital landscape, and manage immersive
customer experiences in retail locations. It combines live content with
audio-video show controls, where real-time content can trigger the
in-store or outdoor environment. For additional information visit www.videro.com.
Andrew Apfelberg of Greenberg Glusker (www.greenbergglusker.com)
represented FJG in the transaction. Hartmut Brandt of Rechtsanwalt (www.rechtpersönlich.de)
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