|[January 23, 2013]
Many Consumers Remain Unfamiliar With Smart Grid Concepts, According to New Pike Research Survey
BOULDER, Colo. --(Business Wire)--
Smart grid rollouts are building momentum as utilities across the United
States continue to invest in this new infrastructure in an effort to
transform their power grids. However, even as utilities invest in these
new technologies, they struggle to effectively communicate both the
benefits of smart grids and the possibilities they make available to the
end user. According to a new consumer survey from Pike
Research, a part of Navigant's Energy Practice, nearly one-third of
respondents (30 percent) were unfamiliar with smart grids, and
one-quarter (24 percent) were unfamiliar with smart meters.
"The survey data indicates we are still in the early phase of consumer
awareness and adoption of smart grid technologies, and consumers'
understanding of the benefits that can be derived from these
technologies remains relatively low," says senior research analyst Neil
Strother. "Utilities and other smart grid stakeholders must find more
effective means of engaging customers with simple, affordable, and
helpful energy management products and services."
The survey also indicates that nearly three-fourths (73 percent) of
consumers have concerns about the impact electricity costs have on their
monthly budgets, and 63 percent are interested in managing energy used
in their homes. When it comes to taking action on that interest,
however, fewer than half (49 percent) are aware of companies offering
home energy management services, and fewer than 40 percent have a high
level of interest in participating in programs such as demand response.
The report, "Smart
Grid Consumer Survey", details findings from a web-based survey of
1,001 consumers in the United States. The study assesses consumer
preferences, opinions, and awareness toward smart grid applications.
More specifically, the report analyzes the dynamics of consumer demand,
preferences, and attitudes toward several key smart grid product and
service categories: smart grids and smart meters, home energy
management, time-of-use pricing, renewable energy, prepaid electricity
services, smart appliances, and demand response. Pike Research's (News - Alert)
detailed examination of demand dynamics is segmented by various
demographic and behavioral characteristics. The survey was conducted in
the fall of 2012 using a nationally representative and demographically
balanced sample. An Executive Summary of the report is available for
free download on the Pike Research website.
About Pike Research
Pike Research, which joined Navigant's global Energy Practice on July 1,
2012, provides in-depth analysis of global clean technology markets. The
team's research methodology combines supply-side industry analysis,
end-user primary research and demand assessment, and deep examination of
technology trends to provide a comprehensive view of the Smart Energy,
Smart Utilities, Smart Transportation, Smart Industry, and Smart
Buildings sectors. Additional information about Pike Research can be
found at www.navigant.com/pikeresearch.
Navigant (NYSE: NCI) is a specialized, global expert services firm
dedicated to assisting clients in creating and protecting value in the
face of critical business risks and opportunities. Through senior level
engagement with clients, Navigant professionals combine technical
expertise in Disputes and Investigations, Economics, Financial Advisory
and Management Consulting, with business pragmatism in the highly
regulated Construction, Energy, Financial Services and Healthcare
industries to support clients in addressing their most critical business
needs. More information about Navigant can be found at www.navigant.com.
* The information contained in this press release concerning the
report, "Smart Grid Consumer Survey," is a summary and reflects
Pike Research's current expectations based on market data and trend
analysis. Market predictions and expectations are inherently uncertain
and actual results may differ materially from those contained in this
press release or the report. Please refer to the full report for a
complete understanding of the assumptions underlying the report's
conclusions and the methodologies used to create the report. Neither
Pike Research nor Navigant undertakes any obligation to update any of
the information contained in this press release or the report.
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