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TMCNet:  Maclaren Is Proud To Introduce A New Object Of Design In Partnership With BMW

[January 30, 2013]

Maclaren Is Proud To Introduce A New Object Of Design In Partnership With BMW

LONG BUCKBY, England, Jan. 30, 2013 /PRNewswire via COMTEX/ -- Maclaren, the premium parenting company and creator of the world's first umbrella-fold baby buggy has released the first of its kind, a limited edition Maclaren BMW Buggy and accessory collection. This limited edition buggy will be available online and at select retailers now.
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(Photo: http://photos.prnewswire.com/prnh/20130130/NE51089-a )(Logo: http://photos.prnewswire.com/prnh/20130130/NE51089LOGO-b ) The BMW Buggy will join Maclaren's highly sought after Objects of Design collection amongst the ranks of other premium brand partners, which have included Burberry, Philippe Starck, Lacoste, Lulu Guinness and Juicy Couture. Like BMW, Maclaren has been synonymous with its history of high performance, engineering excellence, and innovation for decades. A collaboration of form and functionality, the Maclaren BMW Buggy combines luxury, elegance and sporty styling. "It's a shame it only seats one." Quoted and overheard by the creative teams at Maclaren including Maclaren's own Carolyn Komminsk, Design Director for the Original British Buggy brand who oversaw this project and development in collaboration with the BMW Lifestyle team and BMW's brand licensing agency, Global Icons.

Suitable for babies from +6 months, the Maclaren BMW Buggy features a multiple position seat recline, custom BMW insignia buckle and a BMW interior-inspired removable seat liner. Responsibly sourced and built with an aluminium frame, sustainable and recycled material options were an integral part of the design lending the Maclaren BMW Buggy to be a fully recyclable model. Automotive styling and design touches like rear reflectors and authentic BMW-inspired wheels give this buggy a sleek look, while the lightweight chassis and easy, compact fold make it classic Maclaren.

Available in three colours; Black, Silver and Blue, the BMW Buggy sells for a recommended retail price of £285/385EUR /$385.

To complement the design-led stroller, a full collection of BMW accessories will be available and sold separately. The collection, based on Maclaren's sought after accessory category, includes a Universal Organiser, Universal Expandable Footmuff, Universal Insulated Pannier, Messenger Bag, Lightweight Storage Bag, Cup Holder, Park Blanket, and an Umbrella and Storage Case designed new for this collection.

About MaclarenMaclaren, a renowned premium parenting company and creator of the world's first umbrella-fold baby buggy, continues to empower parents with safe, stylish and innovative products. Since the first iconic design, patented in 1965, the company has focused on providing products that are above industry standards while combining modern flexibility with versatile mobility. Known for their durability and high-quality construction, Maclaren Buggies are backed by world-class engineering and the industry's first Sovereign Lifetime Warranty(TM).

Available in more than 50 countries, Maclaren continues to innovate by providing families with premium, stylish merchandise in various categories including transport products, accessories, soft goods, and organic bath and body care products for mother and baby. Maclaren has partnered with other companies such as Burberry, Juicy Couture, Kate Spade and Dylan's Candy Bar to create one-of-a-kind, limited-edition strollers for its Objects of Design collection. For more information, visit www.maclarenbaby.com.

Media Contact:Jane GideonIncendio InternationalTel: +1 415-682-9292jane@incendiopr.com SOURCE Maclaren Services

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