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| [February 20, 2013] |
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MetaWatch Partners with Mobile Design Luminaire Frank Nuovo to Create the Next Wave of Functionally Chic "Smart Watches"
HELSINKI & DALLAS --(Business Wire)--
MetaWatch,
Ltd. today announced it has partnered with leading mobile
phone industrial designer, Frank Nuovo and his company Design Studio
Nuovo, Inc. (DSN). Together the companies will collaborate on future
evolution and expansion of the MetaWatchTM brand, identity
and product line, which includes stylish and highly-functional watches
and mobile accessories.
"This collaboration is about building beautifully designed, functional
and wearable objects of desire . . . objects that simplify our
increasingly digital lifestyle experience," said Bill Geiser, CEO
of MetaWatch. "This exciting endeavor, working with Nuovo and his team,
brings great value to the future of MetaWatch, including unrivaled
creativity and decades of award-winning, world-class experience. The
MetaWatch team's capability is greatly enhanced by DSN's design
knowledge and tremendous success record that spans across all market
tiers."
"We are very excited about the market opportunities associated with
wearable computing as well as the level of maturity MetaWatch brings to
this emerging space," stated DSN's Founder and Creative Director, Frank
Nuovo. "The combination of MetaWatch and DSN will draw from their
practical knowledge of mobile communications, fashion influences and
insight of the new digital marketplace. Together we will launch a series
of new creations for his emerging experience, marrying the passion and
artisanal aspects of the traditional watch market with the benefits of
state-of-the-art, wireless, multipart functionality. Our mass market to
luxury and first-hand experiences will bring the highest level of
understanding to what is arguably the next big opportunity in the world
of mobile lifestyle products."
About MetaWatch, Ltd.
MetaWatch is a privately-held company focusing on reinventing the watch
as a stylish and relevant mobile accessory. MetaWatch development
systems allow developers to quickly and easily extend the interfaces of
devices and applications to the wrist. Target (News - Alert) markets and applications
include: quantified self & mobile health; messaging, alerts, and
notifications; carrier value added services; navigation & location-based
services; and mobile/music lifestyle enhancement. MetaWatch is based in
Dallas, Texas and Espoo, Finland. For more information, visit metawatch.com,
twitter.com/meta_watch
and facebook.com/MetaWatch.
About Design Studio Nuovo, Inc.
Design Studio Nuovo, based in Los Angeles, California, is an incubator
for developing new ideas and business-savvy design strategy and
solutions. It was created and is led by world-renowned designer, Frank
Nuovo. DSN specializes in both luxury and mass market design and
research, including for new venture activities in the areas of mobile,
audio, consumer electronics, entertainment, and mobile applications and
services. For more information, visit dsnuovo.com.
About Frank Nuovo
Frank Nuovo, as Chief of Design, led the Nokia (News - Alert) design strategy and
organization that catapulted and sustained them as the number one global
mobile manufacturer and the world's fifth most valuable brand. He was
also the founding creator, designer and creative director of the mobile
luxury communications brand Vertu, a market pioneer, which he continued
to lead over its initial sixteen year history. Nuovo's DSN associates
are a select group of leading experts who worked closely with him during
the creation of both of these success stories.
MetaWatch is a trademark of Meta Watch Ltd. All other trademarks are
property of their respective owners.
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