|[February 28, 2013]
KSS Fuels Outlines Strategic Approach to Defending or Growing Market Share
FLORHAM PARK, N.J. --(Business Wire)--
KSS Fuels announced today the publication of a white paper
defining strategies for fuel retailers looking to create sustainable
market share growth. Using case study data and global industry
experience, the white paper outlines substantiated techniques for more
effectively managing market share in an environment of static to
declining consumer demand and rising, volatile costs.
Reducing fuel prices to grow volume is not a sustainable solution and
runs the risk of introducing greater retail price volatility and putting
more pressure on thin margins. The answer lies in understanding why
consumers choose one location over another and using that insight to
make studied investments in site facilities and/or operations.
"Our clients are asking us how we can help them manage market share more
effectively. They recognize the risks of only using price to influence
market shae and believe there's more to be learned from analyzing their
data," said Bob Stein, President and CEO of KSS Fuels. "As we can now
prove, the answers lie in using an approach supported by business
intelligence tools dedicated to fuel retailing, known as Location
Intelligence, to understand and quantify consumer behavior."
For more information and a copy of the white paper on this new approach
to "Winning the battle for market share," visit the KSS Fuels website at www.kssfuels.com
or contact your local office.
About KSS Fuels
KSS Fuels is the pre-eminent global leader in fuels pricing and retail
location intelligence, with proven software, analytics and consulting
solutions that draw on more than 40 years of expertise and insight into
the needs and opportunities of petroleum retailers. Clients benefit from
having a single, integrated source for the data-driven intelligence
necessary to optimize pricing strategies and evaluate and manage retail
network locations. KSS Fuels has headquarters in Manchester, United
Kingdom and Florham Park, New Jersey as well as operations in Florida,
Illinois, Ohio, Oklahoma, Texas and Canada, Brazil, China, India, Japan,
Korea and Africa. For more information about KSS Fuels, please visit www.kssfuels.com.
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