[February 28, 2013]

KSS Fuels Outlines Strategic Approach to Defending or Growing Market Share

KSS Fuels announced today the publication of a white paper defining strategies for fuel retailers looking to create sustainable market share growth. Using case study data and global industry experience, the white paper outlines substantiated techniques for more effectively managing market share in an environment of static to declining consumer demand and rising, volatile costs.

Reducing fuel prices to grow volume is not a sustainable solution and runs the risk of introducing greater retail price volatility and putting more pressure on thin margins. The answer lies in understanding why consumers choose one location over another and using that insight to make studied investments in site facilities and/or operations.

"Our clients are asking us how we can help them manage market share more effectively. They recognize the risks of only using price to influence market shae and believe there's more to be learned from analyzing their data," said Bob Stein, President and CEO of KSS Fuels. "As we can now prove, the answers lie in using an approach supported by business intelligence tools dedicated to fuel retailing, known as Location Intelligence, to understand and quantify consumer behavior."

For more information and a copy of the white paper on this new approach to "Winning the battle for market share," visit the KSS Fuels website at www.kssfuels.com or contact your local office.

About KSS Fuels

KSS Fuels is the pre-eminent global leader in fuels pricing and retail location intelligence, with proven software, analytics and consulting solutions that draw on more than 40 years of expertise and insight into the needs and opportunities of petroleum retailers. Clients benefit from having a single, integrated source for the data-driven intelligence necessary to optimize pricing strategies and evaluate and manage retail network locations. KSS Fuels has headquarters in Manchester, United Kingdom and Florham Park, New Jersey as well as operations in Florida, Illinois, Ohio, Oklahoma, Texas and Canada, Brazil, China, India, Japan, Korea and Africa. For more information about KSS Fuels, please visit www.kssfuels.com.

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