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TMCNet:  New Sony QX100 and QX10

[September 04, 2013]

New Sony QX100 and QX10 "Lens-Style Cameras" Redefine the Mobile Photography Experience

TORONTO, ON , Sep 4, 2013 (Marketwired via COMTEX) -- Merging the creative power of a premium compact camera with the convenience and connectivity of today's smartphones, Sony today introduced two "lens-style" QX series cameras that bring new levels of fun and creativity to the mobile photography experience.
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The innovative Cyber-shota"c QX100 and QX10 models utilize Wi-FiA® connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and full HD videos to rival a premium compact camera. It's an entirely new and different way for consumers to capture and share memories with friends and family.

With a distinct lens-style shape, the new cameras utilize the latest version of Sony's PlayMemoriesa"c Mobile application (available for iOSa"c and Androida"c devices, version 3.1 or higher required) to connect wirelessly to a smartphone, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to release the shutter, start/stop movie recordings, and adjust common photographic settings like shooting mode, zoom, Auto Focus area and more.

For added convenience, the app can be activated using NFC one-touch with compatible devices. Once pictures are taken, they are saved directly on both the phone and the camera*, and can be shared instantly via social media or other common mobile applications.

"With the new QX100 and QX10 cameras, we are making it easier for the ever-growing population of 'mobile photographers' to capture far superior, higher-quality content without sacrificing the convenience and accessibility of their existing mobile network or the familiar 'phone-style' shooting experience that they've grown accustomed to," said Masayuki Yao, director of the Cyber-shot business at Sony Canada. "We feel that these new products represent not only an evolution for the digital camera business, but a revolution in terms of redefining how cameras and smartphones can cooperatively flourish in today's market." The new compact, ultra-portable cameras can be attached to a connected phone with a supplied mechanically adjustable adapter, or can be held separately in hand or even mounted to a tripod while still maintaining all functionality and connectivity with the smartphone. They can also be operated as completely independent cameras if desired, as both the QX100 and QX10 cameras have a shutter release, memory card slot and come with a rechargeable battery.

Premium, Large-Sensor QX100 Camera The Cyber-shot QX100 camera features a premium, high-quality 1.0 inch, 20.2 MP Exmor Ra"c CMOS sensor. Identical to the sensor found in the acclaimed Cyber-shot RX100 II camera, it allows for exceptionally detailed, ultra-low noise images in all types of lighting conditions, including dimly lit indoor and night scenes.

The sensor is paired with a fast, wide-aperture Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom and a powerful BIONZ image processor, ensuring beautifully natural, detail-packed still images and Full HD videos. As an extra refinement, the QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Several different shooting modes can be selected while using the QX100 including Program Auto, Aperture Priority, Intelligent Auto and Superior Auto, which automatically recognizes 44 different shooting conditions and adjusts camera settings to suit.

High-Zoom Cyber-shot QX10 model Boasting a powerful 18.2 effective megapixel Exmor Ra"c CMOS sensor and versatile 10x optical zoom Sony G Lens, the Cyber-shot QX10 camera allows mobile photographers to bring distant subjects closer without sacrificing image quality or resolution, a common problem in smartphones. It's also extremely portable and lightweight -- weighing less than 4 oz and measuring about 2.5"X2.5"x1.3", it's a great tool for travel photography.

Additionally, the camera has built-in Optical SteadyShot to combat camera shake, keeping handheld pictures and videos steady and blur-free. It has Program Auto, Intelligent Auto and Superior Auto modes to choose from, and will be available in black.

Pricing and Availability The new Cyber-shot QX100 and QX10 lens-style cameras will be available later this month for about $550 and $250, respectively.

The cameras and a range of compatible accessories including a soft carry case and dedicated camera attachment for Sony Mobile phones like the Xperiaa"c Z can be purchased at Sony retail stores (store.sony.ca) and other authorized dealers nationwide.

Notes to Editors: *Micro SD card or Memory Stick micro required For complete specifications and digital images, members of the news media are invited to visit Sony Canada's news and information website at http://corporate.sony.ca/view/press_releases.htm#!/pressroom.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony's market-leading connected devices include Sony Internet Player with Google TVa"c, Blu-ray Disca"c player, BRAVIAA® television, Cyber-shotA® digital camera, HandycamA® Camcorder, Sony TabletA®, VAIOA® computer, Sony ReaderA®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-WishA® Canada, the United Way of Canada and Earth Day Canada.

FOR FURTHER INFORMATION PLEASE CONTACT: Sony Canada contact: Christina Stefanski Public Relations Specialist Sony of Canada Ltd. 416-718-5048 christina_stefanski@sony.ca SOURCE: Sony Canada

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