A Dutch company that’s developed a mobile digital application and social networking platform today announced that it’ll provide technology, products and data center infrastructure for the world’s second-largest cell phone maker.

 

Officials from GeoSentric (News - Alert) Oyj – an Amsterdam-based company known as GyPSii – say their application initially will be bundled on Samsung Electronics Co. Ltd.’s Omnia and SGH-i780 application

 

GyPSii’s chief executive officer, Dan Harple, said the deal marks a major turn for mobile social networking and location-based services.

 

“Our distribution and partnership agreement with Samsung (News - Alert) is further validation of our business model, our technology and our go-to-market distribution model,” Harple said. “We continue to build momentum, and are rapidly giving millions of users access to GyPSii, worldwide, across an increasing array of mobile and Internet-connected devices.”

 

Specifically, officials say, GyPSii’s GeoSolutions BV Business Unit will share revenue with Samsung, using the Dutch company’s business models. GyPSii officials say Samsung customers will now be able to take advantage of their application suite and create and share their own user-generated content.

 

Right now, GyPSii’s application works on Symbian, Windows Mobile, and BlackBerry devices, as well as the Apple (News - Alert) iPhone and browser-based Internet connected devices.

 

W.S. Lee, Samsung’s vice president of R&D, said such applications are mainstream.

 

“We looked to emerging innovators in the industry to support and deliver these value-added services,” Lee said.

 

Under the deal, Lee’s company will provide GyPSii-enabled handsets around the world, in numerous languages. The GyPSii technology, while allowing users to generate their own content and share it with friends through the network, also will allow for location-based advertising, according to the companies.

 

Harple said that the distribution agreement will bring GyPSii to “millions of new users.” The agreement, Harple said, will allow GyPSii to “penetrate new markets, expand our global footprint and leverage the strength of the Samsung brand to drive marketing, distribution and new revenue streams.”