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April 17, 2008

Healthcare Organizations Turn To Mobile Messaging Patients


Mobile messaging solutions provider Clickatell (News - Alert) this week announced it has been chosen by several healthcare organizations, including Cell-Life, ComplyRx and the National Health Service (NHS), to provide mobile solutions that are able to deliver critical medical information to cell phones across the globe.
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The healthcare industry is increasingly taking interest in implementing secure mobile messaging solutions that help change the way they communicate with consumers and patients across the globe. For starters, there are financial advantages available to healthcare companies who take advantage of SMS over traditional methods of communications. Having launched its service using Clickatell in 2006, the NHS has seen a 60 percent cost savings and has reached more than 90 percent of its intended audience, providing information they need to live healthier lives.
 
"Healthcare organizations are receiving pressure to curb the rising cost of healthcare and they need to find ways to communicate with their customers in an efficient and cost-effective way. By leveraging SMS technology to better inform and communicate with their customers using cell phones, they are able to deliver superior services," said Pieter de Villiers, CEO of Clickatell.
 
de Villiers continued: "With global cell phone penetration now exceeding 70 percent of households including those in lower income demographics, people can access life-saving medical advice at critical times, subscribe to preventative healthcare information, participate in remote treatment options, curb disease outbreaks, and improve prescription compliance."
 
Taking advantage of ubiquitous text messaging, healthcare organizations worldwide can initiate a broad range of mobile communication initiatives at minimum cost and with a great deal of flexibility, security and convenience. Using SMS, the healthcare industry can reach more people in more places with critical healthcare information they need and seek.
 
For more information, visit www.clickatell.com.
 
Tracey Schelmetic is Editorial Director for Customer Interaction Solutions magazine, and covers the customer relationship management and call center industries for TMCnet. To read more of Tracey’s articles, please visit her columnist page. She also blogs for TMCnet here.
 

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