As one of the largest global mobile communities, itsmy.com has selected Taptu, a new, free mobile search engine, to better serve its growing mobile community.

 

With help from Taptu, itsmy.com will be able to provide its growing community of over 2 million users with a super fast search service and access to a variety of mobile-friendly Web content.

 

Taptu is known for its advanced entertainment search capabilities, helping users find and enjoy a wide range of mobile content such as videos, music, images and more.

 

The pure-play search engine brings the best of the Web to mobile phones and helps users to easily view and share content with friends. itsmy.com decided to add Taptu's search functionality to give its users a rich mobile search experience. With Taptu, they can now search for mobile Internet content from within their community and also directly from their personal mobile homepage.

 

In addition, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This gives partners a new way to increase revenues, and gives advertisers access to high-value and young viewers in a relevant and efficient way.

 

According to a recent study by research firm, Gartner (News - Alert), worldwide mobile advertising is expected to surpass $2.7 billion in 2008. More and more companies are realizing the benefits of mobile advertising, and are capitalizing on the chance to expand their audience reach.

 

"Despite the tightening financial environment, the mobile Internet continues to grow and advertisers are demanding better return on investment around marketing spend. Mobile search advertising offers far greater efficiency. It's important for Taptu to partner with companies that share our vision. itsmy.com, like us, is focused on innovation and so we feel that this partnership is beneficial for both of us," stated Steve Ives, CEO at Taptu.

 

Antonio Vince Staybl, itsmy.com CEO, said, "We wanted to work with a company that really 'gets' mobile and understands that desktop search isn't mobile search. Taptu is made for mobile and we love its unique and social way to search the mobile Web. That's exactly what we were looking for in a partner and that's why we have replaced our existing provider."

 

Taptu has been widely-recognized by industry and consumers alike for its innovative approach and provides super-fast entertainment search.

 

The service is available directly to consumers at taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs. Partners can leverage the power of Taptu's fast mobile search engine to enable their users to search on-portal content or the broader mobile Web.

 

As the mobile advertising market expands, Taptu is helping its partners prepare to earn revenues from mobile search via sponsored links advertising.

 

Taptu is available by visiting http://taptu.com on any Internet-enabled mobile phone with a standard mobile browser (no download required) and is accessible worldwide in English, Spanish, Italian, French and German.

 

itsmy.com runs off-deck, operator independent with more than 2.5 million mobile users, 4.5 million mobile home and content pages containing 10 million mobile UGC-items. Itsmy.com offers mobile 2.0 social networking services like free homepages, personal mobile TV broadcasting, as well as location-based services.