OPOWER, a dealer in Energy Efficiency and Smart Grid software, has stated that they have released OPOWER 3.0 platform for advanced customer engagement (ACE). The new solution can offer significant, measured and sustained customer engagement and energy savings on a large scale.

The solution is claimed by the company to be the complete front-end solution for Smart Grid deployments and features a new web portal and the introduction of in-home displays and mobile phones as content delivery mechanisms. It incorporates a cross-channel approach that is designed to enable all customers to engage with their energy data and save on their bills, irrespective of income or access to technology.

Officials with the company have stated that the new platform is built from the ground up for the smart grid and is a full front-end for utilities to engage all of their mass market customers.

The company has claimed that the OPOWER advanced customer engagement platform is the only Smart Grid front-end available in the marketplace today that can achieve broad customer engagement and large-scale energy saving. The company's unique combination of an all-channel communication approach, highly targeted messaging, energy usage analytics and applied behavioral science is a formula proven effective in large scale deployments. With OPOWER 3.0, the platform fully embraces AMI data and is designed to deliver highly visible and quantifiable value of the Smart Grid directly to utility customers.

Alex Laskey, co-founder and President of OPOWER has said that achieving energy efficiency on a large scale is about engaging and motivating a very large percentage of the customer base. Their platform is designed to do just that - proactively engage customers across all available channels and help them save energy and money. They are very excited to work with their utility partners to help them deliver the value of the Smart Grid directly to their customers.

OPOWER has stated that the new platform features a major new release of OPOWER's online portal, re-designed to capitalize on two years of customer feedback. All their existing utility clients will be able to upgrade to the new platform as soon as their AMI infrastructure is in place.